Make your advertising more effective by understanding if it captures attention and creates engagement. Eye tracking gives you accurate answers on key questions about your ads so you can be confident your campaign will achieve its goals.
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Take the guesswork out of producing a winning ad design or concept. Eye tracking gives you accurate answers on whether your ad captures attention and engages viewers the way you want it to. You can test and compare concepts to see what elements are seen or ignored, how they resonate with your audience, and what effect they have on brand recall and purchase intent. Eye tracking delivers insights on true audience engagement, which conventional performance metrics fail to deliver.
Conduct digital advertising research online with test participants anywhere in the world and get fast, reliable answers. Sticky by Tobii Pro, our online self-service platform, combines survey questions with webcam eye tracking on computers or mobile devices, enabling quantitative studies with target groups around the globe.
We ran an eye tracking study to help Google understand how much viewer attention TV and digital ads receive. The results of this in-home study helped companies understand how to reach their target audience more effectively.