Focus on a baby blue eye

Scientific Research

Use eye tracking to deepen your understanding of human behavior and create new frontiers in fields such as psychology and neuroscience, infant and child development, clinical research, and more.

We’re proud to be the world leader in eye tracking solutions for research. Our products and services are used by more than 2,500 research institutions, including all the top 50 universities in the world.

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Using Eye Movements to Understand Driving Behavior and UX

This talk focuses on two areas where eye movement data has been applied - driving and user experience. Dr. Alex Chaparro will discuss how eye tracking data was used to investigate what objects and areas people view in driving scenes and how that compared to self-report data. Dr. Barbara Chaparro will discuss how eye tracking data is used to better understand the user experience of a variety of products ranging from websites to mobile apps to consumer products.

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A person wearing Tobii Pro Glasses 2 synchronized with EEG

Psychology & Neuroscience

Eye tracking is used in different fields of psychology and neuroscience to understand how and why eye movements are made and how we gather information with our eyes.

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Baby in front of an eye tracker used for child development research

Infant and Child Research

Infant and child researchers use eye tracking to study perceptual, cognitive, and social-emotional development from birth through early adulthood.

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person distracted while driving a car

Human Factors and Engineering Research

Measuring human intuition, interaction, and improvements in design is key to understanding the human element when using and developing systems. Eye tracking helps us to see how the human is engaging with each system, machine and process.

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Woman shopping in a grocery store - focus on products

Marketing and Consumer Research

Eye tracking is one of the most efficient techniques to capture cognitive data. This methodology is being applied in a wide range of academic research seeking to understand how consumers view, process and respond to messaging, retail environments, and various media channels and devices.

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2 Doctors reviewing cat scans

Clinical and Medical Research

Researchers are seeking to find meaningful analysis of eye movement information to accurately identify and treat ocular disease and disorders such as autism, ADHD, Parkinson’s disease and more.

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Professor teaching university class


Eye tracking is used in studies to examine education and learning processes. In addition, classrooms and labs are being equipped with this technology in order to teach tomorrow's workforce how to employ eye tracking in different fields.

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Customer cases

Lund University Study

The Lund University Humanities Lab has provided eye-tracking for both research and education purposes. The lab was recently upgraded to include 17 Tobii Pro Spectrums and three sets of Tobii Pro Glasses 2 for use across a range of faculties.

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View our featured cases

Two people wearing Tobii Pro Glasses 3 eye trackers

A collection of talks on wearable eye tracking

Inspiring use cases from scientists and researchers that showcase the many applications of wearable eye tracking used to enhance the understanding of human behavior.

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Related articles

Tobii Pro Lab Software User Interface


Introduction to Tobii Pro Lab

Would you like to learn more about the Tobii Pro Lab software to help kickstart your eye tracking study? Are you considering switching from Tobii Pro Studio to Tobii Pro Lab? Or would you simply like to learn more about the latest features added to Tobii Pro Lab?

Watch the webinar

Tobii Pro Fusion screen based eye tracker scientific research


Tobii Pro Fusion data quality report

Tobii Pro uses an extensive test method to measure and report accuracy and precision under variant conditions. We are now proud to share the premiere, published data quality test report for Tobii Pro Fusion.

Download the report

testing a baby with an eye tracker

Research Spotlight

Screen-based eye tracking for developmental psychology research

Join us for an online focus meeting where three researchers from the US and Europe will present their work with screen-based eye tracking in the field of developmental psychology.

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  • Murias, M., Major, S., Davlantis, K., Franz, L., Harris, A., Rardin, B., Sabatos-DeVito, M., & Dawson, G. (2017). Validation of eye-tracking measures of social attention as a potential biomarker for autism clinical trials: Utilizing eye-tracking as a social communication biomarker for ASD. Autism Research.
  • Bostelmann, M., Glaser, B., Zaharia, A., Eliez, S., & Schneider, M. (2017). Does differential visual exploration contribute to visual memory impairments in 22q11.2 microdeletion syndrome?: Visual exploration and memory in 22q11.2DS. Journal of Intellectual Disability Research, 61(12), 1174–1184.
  • Kawagoe, T., Matsushita, M., Hashimoto, M., Ikeda, M., & Sekiyama, K. (2017). Face-specific memory deficits and changes in eye scanning patterns among patients with amnestic mild cognitive impairment. Scientific Reports, 7(1).
  • Hotier, S., Leroy, F., Boisgontier, J., Laidi, C., Mangin, J.-F., Delorme, R., Bolognani, F., Czech, C., Bouquet, C., Toledano, E., Bouvard, M., Petit, J., Mishchenko, M., d’Albis, M.-A., Gras, D., Gaman, A., Scheid, I., Leboyer, M., Zalla, T., & Houenou, J. (2017). Social cognition in autism is associated with the neurodevelopment of the posterior superior temporal sulcus. Acta Psychiatrica Scandinavica, 136(5), 517–525.
  • Rocha, T., Bessa, M., Bastardo, R., & Magalhães, L. (2018). Image-type representation: A preliminary study on preferences of users with intellectual disabilities. International Journal of Human-Computer Studies, 110, 1–11.