Cognitive Psychology

Eye tracking is used as a tool to study cognitive processes that affect behavior such as attention, memory, perception, language, and more.

Understanding cognitive processes


Audi Attitudes

Audi's Attitudes, a corporate social responsibility program, wanted to learn more about the phenomenon of driving without awareness. Wearable eye trackers from Tobii Pro enabled their researchers to gain insight into driving behavior and occurrences that are often forgotten by drivers. The data revealed significant changes in gaze patterns during phases of subconscious driving and helped identify situations and external factors causing the issue. Leer más

Osaka University

Researchers at Osaka University developed a quantitative method for identifying individuals with autism by analyzing temporo-spatial gaze patterns, which could help experts diagnose the issue earlier. Leer más

Rett Syndrome Center at Montefiore

At the Rett Syndrome Center at Montefiore, NY, eye tracking technology was used in order to compare patterns of visual processing in Rett Syndrome patients and non-Rett control subjects. Leer más

Product and services

A person wearing Tobii Pro Glasses 2 synchronized with EEG

Tobii Pro offers eye tracking systems for psychology and neuroscience studies in a controlled research setting, such as a lab, as well as examining human behavior in real-world environments, like in an office or home. Analyzing data is made easier with our various software solutions and their ability to work with other companies' solutions.

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  • Talk, A., Antón-Méndez, I., & Pennefather, B. (2017). Graded expression of source memory revealed by analysis of gaze direction. PLOS ONE, 12(11), e0188727.
  • Gwizdka, J. (2018). Inferring Web Page Relevance Using Pupillometry and Single Channel EEG. In F. D. Davis, R. Riedl, J. vom Brocke, P.-M. Léger, & A. B. Randolph (Eds.), Information Systems and Neuroscience (Vol. 25, pp. 175–183). Springer International Publishing.
  • Kwak, Y., & Huettel, S. (2018). The order of information processing alters economic gain-loss framing effects. Acta Psychologica, 182, 46–54.

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