What can I learn?
- How users experience your product
- What your users struggle with
- What engages users for long periods
- What creates confusion
- What gets ignored
- How users make decisions
Humanizing your UX design means seeing through the eyes of your consumer and feeling what they feel. By measuring attention and intent you access implicit insights that often go unnoticed, allowing you to create products and services that people love to use.
Consumers want every interaction with you to be smooth and swift, but human centered design requires unique behavioral data. By measuring attention, previously hidden insights become clear and you can optimize websites, apps, and games, as well as navigation in public spaces.
Eye tracking allows you to visualize the areas of the human machine interface that block intuitive behavior, in industrial and automotive settings. By seeing where users look, you can identify areas of hesitation, frustration, as well as flow. Deep and reliable data allows you to make design decisions that you know will pay off for your interface and your user experience.
An example report of eye tracking insights for UX research
Want to see what the results of an eye tracking UX study look like? In this sample report, you’ll see data and insights from a range of UX studies focusing on mobile app design, web design, prototype testing, and in-store navigation.
Designed for the real world, our third-generation wearable eye tracker allows you to conduct behavioral research in a wide range of settings.
Our research experts help you create and customize your own full-service eye tracking study. A flexible way to understand behavior, turning insights into impact.
Our team are experienced in applying technology and research expertise for effective UX research studies. Let’s talk about how your study might look.
Heathrow is using eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient in the future.
FURYU wanted to ensure their machines stay popular with new generations of Japanese youngsters, by collecting high quality user insights using eye tracking.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.