Our attention research allows you to measure customers' authentic behavior in real-world shopping environments – and on every step of their journey. Eye tracking reveals insights about what drives decision-making and behavior during the shopping experience.
Tobii Pro Insight helps you evaluate the visual impact and brand identification of your current or proposed product package designs, and determine ways to capture more attention than competitors on the shelf.
Wearable eye tracking enables you to both measure success and record possible obstacles to engagement with your in-store communication – and helps you detect ways to attract and hold attention.
Our studies provide objective data on shoppers’ visual journey through your store. The analysis illuminates opportunities for you to enhance engagement and build a retail store that increases the average basket size.
Tobii Pro Insight analyzes the visual attention that drives peoples’ behavior when making transactions and interacting with your website, app or software to help you assess effectiveness and determine best onscreen practice.
Determine optimal store and window displays, and shelf elements to boost foot traffic and dramatically increase your conversion rate.
Understanding the customer journey through eye tracking
If you want to improve your customers experience in complex facilities like an airport, train station or shopping mall, wearable eye tracking allows you to see things from your customer’s perspective, so you can successfully design facility layouts, signage and communications.
In conjunction with Munich Airport, Tobii Pro ran an eye tracking study to better understand and improve wayfinding inside the facility. In this webinar, Erik Siwkowski, Senior Research consultant at Tobii Pro Insight, will guide you through this case study and share knowledge on:
In order to successfully plan everything from store layout to display and in-store communication, businesses must understand the shopper’s journey and path to purchase. Watch this video to learn more.
Our paper will show you how you can get inside shoppers' minds and see through their eyes – literally!
We'll take you through the path-to-purchase and examine how you can improve ROI at every stage with eye tracking, whether it's attracting attention, streamlining shopper reasoning, or influencing decision-making. Finally, we'll go over different ways you can stay ahead in the ever-changing, competitive world of retail.
Please leave your contact details, so we can deliver our guide "Shopping for Truth" to your mailbox.
“We use eye tracking because it brings insights you may never have thought about.”
“In a recent landmark study on the convenience channel, we got more mileage out of our Tobii learnings than from any other partner.”
“Their dedication and expertise are evident in all aspects of their work. They provided incisive and actionable insights for us to leverage both in the short and long term.”