Join us for this quick technical webinar on the considerations and implications of good AOI design.
Areas of Interest (AOI) are an analytical tool that is nearly universal no matter the research field, stimulus type, or experimental paradigm. As an essential function of Tobii Pro eye tracking software, it is easy to use and can quickly generate quantities of meaningful information. But there’s a dark side. The design of AOIs can exert a direct and powerful influence on any eye tracking metric one might wish to calculate. Improperly applied, results can become muddled, findings potentially misleading. As such, the rational design of defensible, appropriate AOIs is a fundamental skill that all eye tracking practitioners should have. Join us for this quick technical webinar on the considerations and implications of good AOI design.
This webinar is taught by Wilkey Wong, Director of Knowledge Services, Tobii Pro North America.
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