In store packaging research

Webinar

Eye tracking and packaging neuro-design

Resource Details

  • May 18, 2021

  • 17 min

  • English

  • Free

Webinar information 

The Spanish company Campofrío was launching a new product, and they had different packages proposed for the advertising agency. We used eye tracking, facial expression, GSR, and a pickup test to analyze the packages. From this analysis we gave the shopper marketing director of the company insights as to what packaging had the best design. 

Resource Details

  • May 18, 2021

  • 17 min

  • English

  • Free

    Resource type

    • Webinar

    Tagged products

    • Eye trackers

    Tagged solutions

    • Consumer research and user experience

Speaker

  • Tobii Event no speaker image

    Dr. Ubaldo Cuesta Cambra

    Professor of Social Psychology at Complutense University

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