Advertising webinar - people sitting and looking at various devices

Webinar

Measuring advertising effect through attention and emotion

An online panel discussion

Resource Details

  • March 11, 2021

  • 45 min

  • English

  • Free

Webinar information

Brands that truly want to influence long-term brand perception, need to master three key factors in their advertising: their ads need to capture attention, be relevant to the consumer’s context and trigger the intended emotional response. Listen to this discussion between four international advertising research experts to learn how ad effectiveness can be measured using implicit research methods like webcam eye tracking and facial coding.

Resource Details

  • March 11, 2021

  • 45 min

  • English

  • Free

    Resource type

    • Webinar

    Tagged products

    • Software

    Tagged solutions

    • Consumer research and user experience

Speakers

  • Chris Keune - Kargo - Tobii Pro Event Speaker

    Chris Keune

    VP Data Product & Insights

    As VP Data Product & Insights, Chris Keune leads the data innovation practice at the mobile ad agency Kargo, where he brings over a decade of advertising, data science and research experience.

  • Pernille Vermedal Hogh - Tobii Pro Event Speaker

    Pernille Vermedal Høgh

    Head of Insights & Effects in Schibsted News Media Norway

    Pernille Vermedal Høgh is Head of Insights & Effects in Schibsted News Media Norway and has worked with market research and advertising effect the last 15 years in Norway and Denmark.

  • Tobii Pro employee Sylvia Knust

    Sylvia Knust

    Director of Tobii Insight, North America, Tobii

    Sylvia Knust, Director of Tobii Insight, North America, has worked in the field of user experience and design research for nearly 20 years, applying eye tracking to both new and traditional research methods. She is highly experienced in leveraging attention data to better understand consumer perceptions and behaviors and drive high impact business decisions that enhance the consumer experience.

  • Magnus Linde - Tobii Pro Event Speaker

    Magnus Linde

    Marketing Researcher, Implicit Academy

    Magnus Linde mixes experiences from senior research positions on both the consultant and the buyer side and is currently evangelizing implicit market research at the Implicit Academy.

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