Tobii Pro Lab

Software for a wide range of studies, Tobii Pro Lab works with our screen-based and wearable eye trackers as well as our VR headsets with integrated eye tracking. It supports the entire research process from test design and recording to analysis. Tobii Pro Lab also allows you to combine eye tracking data with other physiological data streams.

New versatile software platform

Tobii Pro Lab is our latest software platform designed for comprehensive research into human behavior. It can be used with all our screen based and wearable eye trackers, including our eye tracking integrated VR headsets. With Pro Lab you can also combine eye tracking data with other physiological data streams.

From in-store shopper research to psychology experiments, Pro Lab allows you to expand the scope and depth of your eye tracking research, while making it easier than ever to design, execute, and analyze your work.


Workflow efficiency

Pro Lab adds efficiency in every step of your study workflow with intelligent design and intuitive software features. You can easily create complex experiments, collect eye tracking data, observe and analyze individual recordings, and aggregate data for quantitative analysis and visualization – all in one tool.

Tobii Pro Lab software icon
A monitor with Tobii Pro Lab Analysis software

Powerful insights

Pro Lab manages large volumes of data with an automated process for meaningful interpretation and powerful presentation of your results. With just a few clicks, you can calculate statistics and create compelling visualizations, obtaining a top-down overview of your data and uncovering unique deep insights.

Tobii Pro Lab software icon

Data you can trust

Built on an ingenious, state-of-the-art platform, Pro Lab ensures precise and consistent timing accuracy – down to the millisecond. It offers full transparency with tools for controlling your collected data, so you can rely on your analysis and findings with confidence.

Combining biometric data

Pro Lab makes it possible to combine eye tracking with other biometric data streams like EEG, GSR, or ECG without the need for deep technical knowledge. It enables a wide variety of biometric research scenarios and paradigms for a more well-rounded view of human behavior, which opens up the possibility for new research questions.

A person wearing EEG cap in front of the Tobii Pro Spectrum eye tracker


Support for multiple studies

Use the software in a wide range of paradigms and study types to analyze data from participants involved in 'real-world' or stationary study environments with physical, screen based, or virtual stimuli.

  • Import and analyze Tobii Pro Glasses 2 recordings.
  • Design, record and analyze screen-based content and 360-degree content in VR, with the possibility to integrate other biometric sensors.
  • Scene camera recordings and analysis with the possibility to integrate other biometric sensors .


Flexible experiment design

Easily design randomized experiments with up to hundreds of stimuli for a variety of screen-based research paradigms and scenarios.

  • Images and video stimuli, including 360-degree content
  • Screen recording stimulus
  • Tools for stimuli presentation order and repetition
  • Group and stimulus variables
  • Efficient drag-and-drop interface with in-line editing
  • E-Prime® integration offers a simplified 2 in 1 solution for using E-Prime's powerful design and stimulus presentation features for creation of sophisticated eye tracking experiments, while processing the raw gaze data in Pro Lab.

Read more about E-Prime® Extensions for Tobii Pro 3.2 here.

Tobii Pro Lab: flex design
Tobii Pro Lab software: transparent recording

Transparent recording workflow

Present stimuli and record eye tracking data while monitoring the progress with user-friendly moderator and control tools.

  • Intuitive setup of your sensors, including the scene camera, eye trackers, and other biometric devices
  • Flexible calibration before and during recordings, with numeric results feedback
  • Dedicated infant calibration tool
  • Live status of recording devices and sensors
  • Real-time viewing of participants' live gaze and stimulus seen
Tobii Pro Lab software feature: Event Coding

Gaze replay and event coding

Replay recordings with participants' gaze superimposed. Use events to annotate segments of specific interest and to code user behavior for filtering out relevant data sets. Plot gaze data and adjust gaze filters with full transparency.

  • Gaze replay and video export
  • Event coding and event export
  • Gaze charts plotting gaze data screen coordinates and gaze velocity
  • Adjustable gaze filters for eye movement classifications

Automated Real-World Mapping

Automatically aggregate and map data recorded with Tobii Pro Glasses 2 onto snapshots. Once the mapping is applied, you can immediately start extracting statistics or begin visualizing the data, which dramatically reduces the time needed to analyze real-world eye tracking data.

  • Confidence graph indicates the algorithm's ability to map gaze points accurately
  • Option to override or complement automatically-mapped points using manual coding

Learn more about Real-World Mapping.  

Powerful analytics and visualizations

Calculate areas of interest (AOIs) or event metrics and visualize your data for quantitative analysis and interpretation. You can optimize your workflow by filtering out and focusing only on relevant data sets in order to answer research questions using behavioral-coding methods.

  • Heatmap and gaze plot visualizations
  • Metrics based on static and dynamic AOIs
  • Task-based event metrics
  • Data segmentation based on participant variables
  • Export of raw data and metrics with advanced filtering options to only export relevant data sets
Tobii Pro Lab software: visualizations
Tobii Pro Lab: GSR Integration

Integration with GSR (galvanic skin response)

Combine eye tracking with GSR data and gain deeper insight into human behavior. Integrating the Shimmer3 GSR+ Unit, Pro Lab offers everything from study design and recording, to the visualization, analysis, and export of GSR data, together with eye tracking data, in a single software solution.

  • Integrated recording and automatic synchronization of GSR data and eye tracking data from our screen-based eye trackers
  • Display of GSR and eye tracking data charts on the same timeline
  • Filtering of GSR dataand GSR metrics
  • Export of GSR data and metrics, together with eye tracking, in one file

This solution allows for the analysis of participants' emotional intensity concurrent with their visual attention to stimuli.

Simple data synchronization

Easily synchronize stimuli presentation and eye tracking data recordings with other biometric data streams without the need for configuration or extensive technical knowledge.

  • TTL signals, sent from the software through a parallel port on stimulus onset, are turned on with a click of the mouse
  • Precise and consistent millisecond-timing of stimulus onset and duration
  • Presentation of images on the screen for as short as 50 milliseconds
  • Use sent events for efficient synchronization

In this video, Estefania Dominguez, Biometric Specialist at Tobii Pro, gives a research perspective on the challenges and benefits of combining eye tracking and EEG.

Software editions

Tobii Pro Lab is a comprehensive solution that works with all of our eye trackers – from screen-based to wearable. You can choose from three different editions to meet your specific needs: Full, Analyzer, Presenter, and VR 360.


Full edition

For users of screen-based eye trackers from Tobii Pro, the Full edition provides the complete set of tools needed to support all steps of the study workflow. From experiment design and data recording to comprehensive analysis, visualization, and comprehensive data export. The Full edition covers all of the features offered by the Analyzer, Presenter and VR 360 editions.

Analyzer edition

The Analyzer edition gives access to automated Real-World Mapping and the tools needed for a comprehensive post analysis, visualization, and export of your data. If you use Pro Glasses 2, data recording is supported by the Tobii Pro Glasses Controller software, so you do not need the Full edition.

Presenter edition

If you use our screen-based eye trackers, the Presenter edition supports experiment design, data recording, and raw data export. Your collected data can then be analyzed using the Analyzer edition of Pro Lab or a third-party software for data processing and analysis (i.e. SPSS, Matlab, or Excel).

VR 360 edition

This edition is intended for users who want to collect eye tracking data from 360-degree images and videos within a VR environment. Supporting the entire workflow from study design and recording, to analysis and visualization output, it also integrates with GSR sensors for even more comprehensive behavioral data. The VR 360 edition is included in the full edition of  Pro Lab.

Try it

Download the free trial of Tobii Pro Lab

Here, you can download a trial version of Pro Lab. The download is free for 30 days and allows you to try some of the key features of our new software.

Below, you can also find sample projects for screen-based or wearable eye tracking studies.

The trial software is the most up-to-date version available. If you create or open projects in this version, you will not be able to use these projects in older versions of the software.

 There, you will also find training articles, the user manual, and sample projects for practicing.

Learn & Support

Pro Lab has tools that enable you to manage randomization and efficiently design trial-based experiments with and without replacement.

Check out our video to the right to see how to set up your stimulus presentation in Pro Lab using Group elements.

Screen-based study

Wearables study

Scene camera study


Supported Tobii Pro Eye tracker Models:

  • Tobii Pro Spectrum (all models)
  • Tobii Pro X3-120 (USB & EPU)
  • Tobii Pro Nano
  • Tobii Pro X2-60
  • Tobii Pro X2-30
  • Tobii Pro Glasses 2
  • Tobii Tech 4C with Pro Upgrade key

Supported discontinued Tobii Pro Eye Tracker Models:

  • Tobii Pro TX300
  • Tobii Pro T60 XL
  • Tobii Pro T120
  • Tobii Pro T60
  • Tobii Pro X120
  • Tobii Pro X60

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Related Services

Tobii Pro help you get started with online training. This two-hour session will help you to install and learn how to operate your eye tracking system. Read more
Tobii Pro offers onsite installation of your eye tracking system. This one-day training provides a basic understanding of the hardware and the software. Read more

Fields of Use

Marketing and Consumer Research

Eye tracking is a unique method to objectively measure consumers' attention and spontaneous responses to marketing messages. These insights help marketers to effectively design communication to catch the shopper's eye. Read more

Psychology and Neuroscience

Eye tracking is used in different fields of psychology and neuroscience to understand how and why eye movements are made and how we gather information with our eyes. Read more

Infant and Child Research

Infant and child researchers use eye tracking to study perceptual, cognitive, and social-emotional development from birth through early adulthood. Read more