Tobii Pro Blog eye tracking

Tobii Pro Blog

Discover how eye tracking is used to understand human behavior. We explore the many applications of eye tracking as an assessment and research tool, share expert knowledge, advice and case studies.
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Why the RTA interview is a game-changer in qualitative research

How the retrospective think-aloud interview and eye tracking can help you overcome the limitations of qualitative research.

Chemistry Lab Eye Tracking Research

How eye tracking can inform discipline based educational research

Dr. Jessica VandenPlas explores how eye tracking research is helping to provide a better understanding of how students learn chemistry concepts and improve methods of education

VR eye tracking headset Tobii Pro

T is for turtle, and triumph - Understanding autism with eye tracking

An Australian teen is developing games using VR and eye tracking to encourage a more inclusive world for people with autism.

Managing participants with vision irregularities

Eye tracking study recruitment – managing participants with vision irregularities.

Considerations for test participants with vision irregularities and how it can impact your results.

Audience attention measurement with eye tracking

A guide on how to make your TV ads more effective

New eye tracking research lifts the lid on true audience engagement with television commercials and reveals key tactics to get your message across.

Supermarket Shelf with heatmap eye tracking

Expert eye tracking tips

How to avoid the pitfalls of eye tracking research and other useful advice to help your work.

UX testing with eye tracking - Team work with Tobii Pro Sprint

How to Make My Organization Understand the Importance of User Testing

Several arguments to support the value of user testing and why your organization can't afford to ignore it.

Manufacturing facilities

Improve workplace safety with eye tracking

Identify risks in work environments and improve employees' situational awareness.

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