Tobii Pro Blog eye tracking

Tobii Pro Blog

Discover how eye tracking is used to understand human behavior. We explore the many applications of eye tracking as an assessment and research tool, share expert knowledge, advice and case studies.
Eye tracking in a smart factory

The new way to train a workforce – just by looking

Many manufacturers are currently battling the skills gap and grappling with the challenges of adapting to new technology, but a solution to their problems could be within sight.   

HTC VIVE Pro Eye

How the HTC VIVE Pro Eye helps shape the future of VR and eye tracking

What the advent of eye tracking in commercially available VR headsets means for business.

Woman in front of computer looking at a website

Why the RTA interview is a game-changer in qualitative research

How the retrospective think-aloud interview and eye tracking can help you overcome the limitations of qualitative research.

Chemistry Lab Eye Tracking Research

How eye tracking can inform discipline based educational research

Dr. Jessica VandenPlas explores how eye tracking research is helping to provide a better understanding of how students learn chemistry concepts and improve methods of education

VR eye tracking headset Tobii Pro

T is for turtle, and triumph - understanding autism with eye tracking

An Australian teen is developing games using VR and eye tracking to encourage a more inclusive world for people with autism.

Managing participants with vision irregularities

Eye tracking study recruitment – managing participants with vision irregularities.

Considerations for test participants with vision irregularities and how it can impact your results.

Audience attention measurement with eye tracking

A guide on how to make your TV ads more effective

New eye tracking research lifts the lid on true audience engagement with television commercials and reveals key tactics to get your message across.

Supermarket Shelf with heatmap eye tracking

Expert eye tracking tips

How to avoid the pitfalls of eye tracking research and other useful advice to help your work.

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