Theoretical, practical and methodological know-how
Our courses are typically one- or two-day preplanned, face-to-face sessions held regularly in strategic locations around the world. They span a wide range of topics and knowledge levels, ranging from basic eye tracking software and hardware usage to how eye tracking can be used as a method in specific research fields.
The courses combine theory and hands-on exercises to teach you how to use Tobii Pro products and what to consider when integrating eye tracking into your research methodology. They are open to all; however, advance registration is required. Depending on the type of course, the number of participants is limited to maintain a high quality as well as to facilitate discussion and interaction during the sessions.
Course participants will:
For typical courses, see below under Program.
General Eye Tracking Methodology Course and Tobii Pro Workshop
A two-day course for anyone who wants to learn the basics for performing eye tracking research with Tobii Pro screen-based eye trackers and Tobii Pro Studio. This course covers a broad range of topics necessary for a general introduction to the field of eye tracking. It details the Tobii Pro Studio main features and workflows, and shows how to perform tasks, including, creating participant independent variables, recording eye tracking data, creating AOIs, constructing visualizations, filtering and exporting data.
Eye Tracking Masterclass for Behavioral Researchers
A one or two-day masterclass course taught by leading experts in eye tracking and consumer research. This Masterclass course aims to provide a unique chance to learn eye tracking and consumer research methodology from leading experts, as well as offers a valuable opportunity to network and share common experiences with fellow researchers. The course covers different topics that will help you to conduct good quality eye tracking experiments, as well as use new biometric methods as a valuable research tool and method within your type of research.
Using Eye Tracking in Web Usability Testing
A one or two-day course that serves as a general introduction to how eye tracking can be used as a method within the field of usability testing. You will gain the theoretical, practical and methodological know-how needed to enable you to start to integrate eye tracking into your own research toolbox in both qualitative and quantitative projects. During the course you will also get hands-on experience with Tobii Pro's eye trackers, as well our analysis software Tobii Pro Studio.
Eye Tracking as a Method in Market Research
A two-day course that serves as a general introduction to how eye tracking can be used as a method within the field of market research. You will gain the theoretical, practical and methodological know-how needed to enable you to start to integrate eye tracking into your own research toolbox in both qualitative and quantitative projects. During the course you will also get some hands-on experience with Tobii Pro's eye trackers, both screen-based and wearable, as well as our analysis software Tobii Pro Studio and/or Tobii Pro Lab.
Please see our event calendar for upcoming courses and download the course descriptions (below) to read more about the various courses available.
If you are interested in a course not currently scheduled, please feel free to contact Tobii Pro Training. We will notify you when we have a date and place for the course you are interested in.
If you wish to host and organize this course at your own premises, please contact your Tobii Pro regional sales representative or send us an email to the following address EyeTrackingAcademy@tobii.com, for more information.